Foi publicado no passado dia 30 de junho o nº 10 da revista International Journal of Marketing Communication and New Media. Destaca-se que "(...) Este é o 10º Número Regular do IJMCNM, por isso um número recheado de simbolismo. A partir de 2018, a numeração das edições da revista incluirá sempre dois dígitos (...)"
The next issue of "Portuguese Journal of Finance, Management and Accounting", will be published in September 2018 by U3IS (Research Unit and the Internationalization of the Institute of Douro and Vouga, Portugal).
The essays may use one the following languages: English, Spanish, and Portuguese.
High end consumers are a particularly attractive segment. They are willing to pay more for exclusive products and unique experiences, they value the symbolic meanings carried out by luxury products and brands, and they demand superior performance from luxury brand suppliers. Still, they are not the only ones choosing and buying luxury brands, as luxury is being increasingly adopted by the middle class, namely as a signal of success (Wiedmann & Hennigs, 2013). Consequently, the luxury sector was able to keep growing during economic crisis and is currently one of the most exciting market segments.